Facebook Ads in Review for a Long Time

April 19, 2022 Post a Comment

Opinions expressed past Entrepreneur contributors are their own.

Every bit the owner of a small-scale digital marketing agency and school, Facebook ads are a great fit for my business, my clients and my students. Just, one of the biggest problems I run across frequently is people swoop into ads without understanding ad policy, and they cease up with disapproved ads and disabled accounts.

Related: 12 Social Media Mistakes That Entrepreneurs Make

When things become wrong with your Facebook ads, information technology typically falls into two categories: disapproved ads or disabled business relationship. If you've received an advertisement disapproval, information technology'due south likely due to a violation, whereas a disabled account is due to repeated ad violations or highly negative feedback on your account.

Disapproved ads

There'south a difference betwixt an advertizement that gets disapproved immediately versus i that is flagged after running for a period of time. Common causes of advertizing disapproval are:

Use of flagged words, such equally "this" because that word is oftentimes used as click bait. Excessive use of "you lot" or "your" may also crusade disapproval.
Incessant amounts of markings, characters or using all capital letters.
An issue with your landing page. Redirects to some other blazon of page, obtrusive pop-ups or income claims volition become flagged.
Violating the personal attributes section of the advertising policy.
Using Facebook'due south trademark, logo, images or even just non capitalizing the word "Facebook."

If your ads are disapproved later on running for a flow of time, it could be due to:

Frequency, or how long the ad has been running. If people see the same ad besides often, they might written report or hide it, which could encourage Facebook to close information technology down.
Negative user feedback plus reporting makes Facebook await more closely at an advert, so don't just set the ad and forget about information technology.
A Facebook ads rep is assigned to review your account and finds your ads in violation of a policy that "slipped through the cracks" when yous commencement fix it up.
Any changes or updates to Facebook's software tin can likewise trigger a sweep of disapproved ads, and in this case, it might exist a error.

Related: 10 Laws of Social Media Marketing

Dig effectually and try a few things to remove the flag that caused the disapproval. Try the same advertisement from a dissimilar Facebook ad account and the same page, or a different ad with the aforementioned Facebook ad account and a dissimilar page. The reasoning behind this is to isolate the offending variable. Information technology's important to know if information technology's the advertising account, the Facebook business page hosting the ad, or the ad itself. If nothing seems to work, get in contact with a person at Facebook:

At 9 a.k. EST on business organization days, go to Facebook Business concern Resources.
Under the "Top Questions" heading you'll see either the conversation or e-mail icon (available only during business organization hours).
Chat with a support technician to come across what the problem is. Be gracious to this person and show them that yous're willing (and trying) to comply with the rules.
There is also an option to entreatment via email, but I've always found the chat to be more efficient.

Exist persistent. If you've tried to fix the ad and it is withal beingness flagged, or if you have chatted with a support technician and didn't similar the respond, continue appealing. This process could take several days or fifty-fifty a couple of weeks, only keep trying.

If this was your start time running a Facebook ad, once you've cleared the flags, I propose running a few like shooting fish in a barrel Facebook ads, such as "Like" and sensation ads, or boosting a Facebook Live video, just to go them approved and to familiarize yourself with the process. Typically, ads that don't crave the user to go out Facebook are canonical more easily than those that send the user off Facebook. After the ads run for a few hours, you can plow them off. This is a way to "reset" the ad account so approvals start happening automatically.

Disabled accounts

If your personal advertizement account is disabled, it can be dramatic both professionally and personally. The first and best option is to use the chat entreatment procedure I mentioned above. And don't forget to keep trying, fifty-fifty if you become a no the first time. I had ane pupil who had to try five times over the course of iii weeks to get her account re-instated.

If none of that works, fix upwards a new advertizement business relationship using the post-obit process:

Finding a trusted friend, colleague or family member.
Become to the person's house (so you're on a unlike IP address).
Accept the person open up a brand new business director account.
Set up a new advertising account in the business manager.
Set upward a new Facebook business page.
Get a new type of payment, such as a new credit or debit carte.
Have them make you an admin on the new page and account so you lot accept total administrative privileges.
You might fifty-fifty need to run ads to landing pages that are on a different domain than yous were previously.

Please note that you will no longer have a personal ad business relationship, but a business manager account that'south "technically" owned past your trusted friend. There'due south no way to recover a personal ad account unless you tin get support to reinstate information technology, or fix a whole new personal Facebook contour, but this is against the terms of service agreement.

Related: five Social Media Rules Every Entrepreneur Should Know

If information technology wasn't a personal advertizement account that got shut down, but a Business Director advertising account, ignore the steps in a higher place. You'll simply need to create a new advertising account in your business organisation manager, a new Facebook page, and fix a new payment method. In some cases, you may not accept to create a new Facebook folio. That'due south why the testing method I mentioned above is so handy.

This is a great time to note that information technology's infinitely easier to go a new account set upwards when yous starting time past using the business managing director, rather than running ads from a personal ad account. If you lot're a business organisation owner, set up your business director as soon as possible and stop using a personal advertisement business relationship.

If you're certain you didn't break any rules, be kind and persistent. Very persistent, as information technology could accept several days to get someone from the Facebook policy squad to review your account. When you do go in touch with someone, if y'all've invested a skillful amount of money in Facebook ads, you similar the platform and play by the rules, let that person you're speaking with know that.

Finally -- and it goes without saying -- if you had your account disabled because you lot legitimately bankrupt the rules, information technology'due south time to review Facebook advertising policy or find another way to advertise!

How to protect yourself

Whether you lot've had your hand slapped or non, here are some tips to go on you from having to deal with losing your account:

1. Test ads before making a million of them. Set up ane upwardly and get it approved before yous duplicate the ad sets and beginning running multiple ads at one time.

two. Be very familiar with the policies:

Restricted content examples
Prohibited content examples
Policy overview

3. Have multiple administrators on each account for back-up.

four. Don't set upwards ad accounts with payment information until you're prepare to employ them.

five. Merely have payment information on the account you're actively using.

6. Apply the Business Manager and finish using your personal ad account.

7. Watch the comments on the ads advisedly and if you see negative feedback, accost it promptly.

8. Don't let the frequency get as well loftier on the ad (meaning users are seeing the ad multiple times). This increases the gamble of negative feedback.

9. Practice a final sweep of the ad copy, ad creative and the landing folio it goes to before you lot try to become it approved in the first place.

Spend fourth dimension nurturing your page and your advertisement account. Don't go for crazy and effort to postal service risky ads. Ultimately, if your account is close down, don't dismay; it's happened to many of us. Be persistent in finding a solution to be back up and running as quickly every bit possible.

mchughcataing.blogspot.com

Source: https://www.entrepreneur.com/article/299011